Ideabird 5/2/2012

Sonic logos are the new thing, with every company's product jingling, or chirping, or swooping happily. Consolidated Tin, International, LLC has a committee-chosen logo so dull and corporate, it becomes a joke. One DJ picks it up and remixes it into a novelty dance hit. The lawyers feel compelled to sue. Marketing swoons at the publicity. The executive row becomes so great the corporation dissolves in corporate infighting and is picked apart by it's rivals.

© Tony Jonick 2013